Privacy Policy

A2Z Car Removals operates the website located at https://a2zcarremovals.com.au/ and provides cash for cars, car removal, scrap vehicle, and related services throughout Brisbane, Ipswich, Caboolture, the Sunshine Coast, the Gold Coast, Dalby, and surrounding Queensland regions.

We take the privacy and security of your personal information seriously. This Privacy Policy describes how we collect, use, disclose, and protect the personal information you provide to us, or that we collect during your visit to our website and your engagement with our services.

This policy has been prepared in accordance with the Privacy Act 1988 (Cth) (the Privacy Act) and the thirteen Australian Privacy Principles (APPs) contained in Schedule 1 of that Act, which govern how Australian businesses collect, hold, use, and disclose personal information.

By accessing our website, submitting a quote request, or contacting us in any manner, you acknowledge that you have read and understood this Privacy Policy and consent to our practices as described herein. If you do not agree with any part of this policy, please do not use our website or provide us with your personal information.

We will not collect, use, or disclose your personal information except in the manner described in this policy. We review and update this Privacy Policy from time to time to reflect changes in our business operations, legal obligations, and technology practices.

2. Information We Collect

We collect two broad categories of information: personal information that you provide directly to us, and technical information collected automatically during your visit to our website.

2.1 Personal Information You Provide

When you request a quote, contact us, or use our services, we may collect the following personal information:

Full name
Phone number
Email address
Suburb and/or pickup address
Vehicle details, including make, model, year of manufacture, vehicle identification number (VIN), registration number, and condition of the vehicle
Preferred contact times or scheduling information
Any other information you voluntarily provide via our contact or quote forms

2.2 Automatically Collected Technical Information

When you visit our website, certain information is collected automatically through cookies, log files, and third-party analytics tools:

IP address and approximate geographic location derived from your IP address
Browser type, version, and operating system
Device type (desktop, mobile, tablet) and screen resolution
Pages visited on our website and the order in which they were accessed
Date, time, and duration of your visit
Referral source (the website or search engine that brought you to our site)
Search terms entered into search engines prior to visiting our website
Cookie identifiers and advertising identifiers
Google Analytics data, including session information, bounce rate, and user behaviour
Google Ads conversion and remarketing data

3. How We Collect Information

We collect personal information through a number of means, including:

Website Contact Form — when you submit an enquiry through our contact form
Quote Request Form — when you request a cash-for-cars or car removal quote
Phone Calls — when you call us directly on 0435 955 334
Emails — when you email us at a2zcarsremoval@gmail.com
Google Ads — interaction with our Google Ads campaigns, including ad clicks and conversion actions
Google Analytics 4 — automatically, via tracking scripts embedded in our website
Cookies and similar technologies — automatically, as described in Section 6 of this policy
Facebook and social media platforms — when you interact with our social media pages or advertisements
Direct contact — when you contact us in person or by any other means
Third-party referral sources — when a third party refers you to us or shares your details with your consent

4. Why We Collect and Use Your Information

We collect and use personal information for the following purposes:

To respond to your enquiries and provide accurate quotes for vehicle collection
To arrange and complete the collection of your vehicle
To process payments and fulfil our contractual obligations to you
To provide customer support and communicate about your booking
To improve our website experience, service offerings, and operational processes
To carry out marketing activities, including the delivery of relevant advertisements through Google Ads
To conduct remarketing activities so that we may display relevant advertisements to previous website visitors
To analyse website traffic and user behaviour through Google Analytics in order to measure performance and improve our digital presence
To detect and prevent fraud, spam, and other unlawful activities
To comply with our legal obligations under Australian law, including tax and record-keeping requirements
To resolve disputes and enforce our agreements
To send you service-related communications where you have provided consent

We will only use your personal information for a purpose that is directly related to why it was collected, or for a secondary purpose that you would reasonably expect, in accordance with APP 6 of the Privacy Act 1988.

5. Google Ads, Remarketing and Advertising Disclosures

Important Disclosure: A2Z Car Removals uses Google Ads to promote our services and to reach potential customers. In connection with these advertising activities, we use several Google advertising technologies that involve the use of cookies and similar tracking mechanisms. This section provides full transparency regarding those practices in compliance with Google Ads policies and Australian Privacy Principles.

5.1 Google Ads Remarketing

We use Google Ads Remarketing, a feature of the Google Ads platform, to serve advertisements to people who have previously visited our website. When you visit https://a2zcarremovals.com.au/, a remarketing cookie may be placed on your browser. This cookie allows Google to identify your browser when you subsequently visit other websites within the Google Display Network and to serve you relevant advertisements from A2Z Car Removals.

Remarketing allows us to tailor our advertising to audiences who have already expressed an interest in our services, and we use this technology for the purpose of promoting our car removal and cash-for-cars services to relevant audiences.

5.2 Google Display Network

Our advertisements may appear on third-party websites that form part of the Google Display Network. The Google Display Network includes millions of websites, news pages, and applications where Google partners with publishers to show advertisements. By using our website, you acknowledge that your visit may result in advertisements from A2Z Car Removals being shown to you as you browse other sites within this network.

5.3 Google Ads Conversion Tracking

We use Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns. A conversion tracking cookie is placed on your device when you click on one of our Google Ads. This cookie records when a specified action occurs on our website — such as submitting a quote form or making a phone call — so that we can assess the performance of individual advertisements. Conversion data is used for business reporting and campaign optimisation purposes only.

5.4 Google Tag and Google Tag Manager

Our website uses the Google Tag (gtag.js) and Google Tag Manager, which are tag management systems that allow us to deploy and manage tracking codes on our website without modifying website code manually. Google Tag Manager does not collect personal information on its own but enables the deployment of tools such as Google Analytics, Google Ads Conversion Tracking, and Remarketing tags.

5.5 Google Analytics and Google Signals

We use Google Analytics 4 (GA4) to collect and analyse information about how visitors interact with our website. This includes data such as session duration, pages per visit, geographic location (at the city or regional level), device type, and traffic sources. We also have Google Signals enabled, which allows Google to associate cross-device behaviour and serve more relevant advertising to users who are signed into their Google accounts and have opted into personalised advertising.

5.6 Third-Party Cookie Disclosure

Google and other third-party advertising vendors may use cookies to serve advertisements based on your prior visits to our website. Google’s use of advertising cookies enables it and its partners to serve advertisements to you based on your visit to our website and/or other websites on the internet.

In conjunction with Google, we may also use third-party cookies or web beacons to track the effectiveness of our digital advertising campaigns.

5.7 Opting Out of Personalised Advertising

You have the ability to opt out of personalised advertising served by Google. To do so, you may visit:

Google Ads Settings: https://adssettings.google.com
Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Network Advertising Initiative opt-out tool: https://optout.networkadvertising.org
Digital Advertising Alliance opt-out: https://optout.aboutads.info

You may also manage or disable cookies at the browser level as described in Section 6 of this Privacy Policy.

6. Cookies Policy

Our website uses cookies and similar tracking technologies to enhance your experience and to enable certain functions and features. This section explains what cookies are, how we use them, and how you can control them.

6.1 What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites function properly, improve efficiency, and provide information to website owners. Cookies cannot execute programmes, carry viruses, or cause harm to your device.

6.2 Types of Cookies We Use

Essential Cookies — These cookies are strictly necessary for our website to operate correctly. They enable core functionality such as page navigation, security features, and access to secure areas of the website. Without these cookies, our website would not function as intended. These cookies do not collect personal information and cannot be disabled without impacting the usability of the website.

Analytics Cookies — We use Google Analytics 4 to place analytics cookies on your device. These cookies collect aggregated, anonymised information about how visitors interact with our website, including which pages are most visited, how long visitors stay, and how they arrived at the site. The information is used solely to improve our website and services. No personally identifiable information is sent to Google Analytics without your consent.

Marketing and Advertising Cookies — These cookies are placed on your device by our advertising partners, primarily Google, to build a profile of your interests and display relevant advertisements to you on other websites. They do not store personal information directly but work by uniquely identifying your browser or device. We use Google Ads cookies, including those used for remarketing and conversion tracking, as described in Section 5 of this policy.

Third-Party Cookies — Some cookies are placed by third-party services appearing on our website pages, including Google Ads, Google Analytics, Google Maps (where embedded), and Facebook (where social plugins or pixels are in use). These cookies are subject to the privacy policies of the respective third parties. We do not control the use of third-party cookies.

6.3 Google Cookies

Google places cookies on our website for the following purposes:

Measuring advertising performance and conversion tracking
Remarketing and personalised advertising through the Google Display Network
Analytics and user behaviour measurement through Google Analytics 4
Enabling Google Signals for cross-device reporting

Google’s privacy policy, which governs its use of cookies and data collected through these tools, is available at https://policies.google.com/privacy.

6.4 Managing and Disabling Cookies

You can control and manage cookies in your browser settings. Most browsers allow you to:

View cookies stored on your device
Delete some or all cookies
Block cookies from being set
Set preferences for specific websites

Please be aware that disabling certain cookies may affect the functionality and performance of our website. The following links provide guidance on managing cookie settings for common browsers:

Google Chrome: chrome://settings/cookies
Mozilla Firefox: about:preferences#privacy
Apple Safari: Safari > Preferences > Privacy
Microsoft Edge: edge://settings/privacy

You can also opt out of Google Analytics tracking specifically by installing the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

7. Google Analytics

Our website uses Google Analytics 4, a web analytics service operated by Google LLC (“Google”). Google Analytics helps us understand how visitors interact with our website by collecting anonymised and aggregated data about website usage.

Information collected by Google Analytics on our behalf includes:

The number of users visiting our website and the pages they view
How users navigate through our website — including entry pages, exit pages, and the sequence of pages viewed
Session duration and engagement rate
Geographic location data at the city or state level (not your precise location)
Device category, browser, and operating system
Traffic acquisition source, including organic search, paid advertising, social media, and direct traffic
Conversion events, including form submissions and phone call clicks

The information generated by Google Analytics about your use of our website is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Where applicable, we have enabled IP anonymisation to further protect your privacy.

We use the information derived from Google Analytics solely for the purpose of understanding and improving our website’s performance and user experience. We do not use Google Analytics to collect or process information in a way that is capable of personally identifying you without your knowledge or consent.

For further information about how Google processes data collected through Google Analytics, please refer to Google’s Privacy Policy at https://policies.google.com/privacy and Google’s data safeguarding commitments at https://support.google.com/analytics/answer/6004245.

8. Third-Party Services

In operating our website and delivering our services, we engage a number of trusted third-party service providers. These providers may have access to certain information as necessary to perform their functions. We ensure that they are bound by appropriate confidentiality and data protection obligations.

We are not responsible for the privacy practices of third-party websites or services linked from or used in connection with our website. We encourage you to review the privacy policies of any third-party services you access.

9. Disclosure and Sharing of Personal Information

We do not sell, trade, or rent your personal information to third parties. We treat all personal information we hold with strict confidentiality.

In all cases, we will only disclose your personal information to the extent necessary and in accordance with the requirements of the Privacy Act 1988 and the applicable Australian Privacy Principles.

10. Data Security

We take reasonable and practical steps to protect the personal information we hold from misuse, interference, loss, and from unauthorised access, modification, or disclosure.

Despite our best efforts, no data transmission over the internet or electronic storage system can be guaranteed as completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot provide an absolute guarantee of security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately using the details provided in Section 17 of this policy.

In the event of a data breach that is likely to result in serious harm to you, we will notify you and, where required, the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988.

11. Data Retention

We retain personal information only for as long as is reasonably necessary to fulfil the purposes for which it was collected, or as required by law.

Specifically:

Customer records and transaction history are retained for a minimum of seven (7) years to meet our obligations under Australian tax and business record-keeping laws.
Enquiry and quote data that does not result in a completed transaction may be retained for up to two (2) years for customer service and business improvement purposes.
Website analytics and advertising data collected through Google Analytics and Google Ads is subject to the data retention periods set by Google in accordance with your account settings.
Email communications are retained as long as they are required for business purposes.

When personal information is no longer required, we will take reasonable steps to destroy or de-identify it in a secure manner, in accordance with APP 11 of the Privacy Act 1988.

12. Your Rights and Choices

To exercise any of these rights, please contact us using the contact details provided in Section 17. We may need to verify your identity before processing your request. There is no charge for making an access or correction request, though we may charge a reasonable fee in certain circumstances as permitted by law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC), whose contact details are available at https://www.oaic.gov.au.

13. Links to Third-Party Websites

Our website may contain hyperlinks to websites operated by third parties. These links are provided for your convenience and do not constitute an endorsement by A2Z Car Removals of the content, products, or services offered by those websites.

We have no control over, and are not responsible for, the privacy practices, content, or security of any third-party websites. We strongly encourage you to review the privacy policy of any website you visit via a link from our site before providing any personal information to that website.

This Privacy Policy applies solely to information collected by A2Z Car Removals through our website and our direct business activities.

14. Children’s Privacy

Our website and services are intended for use by adults and are not directed at children under the age of 16. We do not knowingly collect personal information from children under the age of 16.

If you are a parent or guardian and believe that a child under the age of 16 has provided us with personal information without your consent, please contact us immediately using the details in Section 17. We will take prompt steps to delete any such information from our records.

If we discover that we have inadvertently collected personal information from a child under 16, we will delete that information as soon as possible and without undue delay.

15. International Data Transfers

A2Z Car Removals is an Australian business and we store your personal information primarily in Australia. However, some of the third-party service providers we engage — most notably Google LLC and Meta Platforms Inc. — operate servers and infrastructure in the United States and other countries outside Australia.

Where your personal information is transferred to, or processed in, a country other than Australia, we take reasonable steps to ensure that those overseas recipients handle your personal information in accordance with appropriate safeguards. In particular:

When transferring personal information overseas, we act in accordance with APP 8 of the Privacy Act 1988, which requires us to take reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to that information.

We do not make representations regarding GDPR (General Data Protection Regulation) compliance; however, where practicable, our practices have been designed with GDPR principles in mind, and we apply equivalent care in handling personal information regardless of jurisdiction.

16. Changes to This Privacy Policy

We reserve the right to update, amend, or replace this Privacy Policy at any time. Changes may be made to reflect updates in our business operations, changes in applicable laws and regulations, or improvements in our privacy practices.

When we make material changes to this policy, we will update the ‘Last Updated’ date at the top of this document. Where changes are significant, we may also provide a more prominent notice, such as an announcement on our website homepage or direct communication to our customers.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website following the posting of changes to this policy constitutes your acknowledgement and acceptance of those changes.

If we propose to use your personal information for a purpose that is materially different from the purpose for which it was originally collected, we will seek your consent prior to doing so.

17. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or the manner in which we handle your personal information, or if you wish to exercise any of your rights as described in Section 12, please contact us using the following details:

A2Z Car Removals

We will acknowledge your contact and endeavour to respond to your enquiry or complaint within a reasonable period, generally within 30 days of receipt.

If you are not satisfied with our handling of your complaint, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Website: https://www.oaic.gov.au
Phone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001

Disclaimer: This Privacy Policy has been prepared for informational purposes and to communicate our data handling practices to visitors and customers. It does not constitute legal advice. While we have made every effort to ensure compliance with the Privacy Act 1988 and the Australian Privacy Principles, we recommend seeking independent legal advice if you have specific legal questions regarding privacy compliance.